the power of social media for pharmacies

Facebook Ads for pharmacies are one of the best ways to reach new patients and grow your independent pharmacy business. They are known as the powerful social media promotional platform for every business sector.

Facebook also tops the list of most visited social media platforms, having more than 2.7 billion active users.

According to Backlinko

59.08% of the world’s active internet users access Facebook every month while 34.53% of the world’s total population uses Facebook every month

This certainly means if we put the number of people that use Facebook into continents, it would surpass the total population of Africa, Europe, and North America combined.

Pharmacies need to know how Facebook ads can do wonders for their business. Therefore, adding pharmacy Facebook ads to your list is a great way to connect with millions of patients and build successful relationships with them.

How Pharmacy Facebook Ads For Social Media Marketing Can Help You Grow Your Business?

Here are 5 ways through pharmacy Facebook Ads for social media marketing can help you grow your business:

1. Use Facebook Ads To Generate Buzz About Your Services

2. Use Keywords In Your Google Ads To Rank High In Internet Search Results for Your Pharmacy Business

3. Use Facebook Messenger To Chat With Your Customers

4. Use Google Ads To Let People Know Where Your Pharmacy Is Located

5. Provide Customers With Up To Date Hours And Locations Using Google Business

 

1. Use Facebook Ads To Generate Buzz About Your Services

As of 2021, Facebook has around  2.7 billion active users per month. This is a goldmine of potential patients that you can easily tap into by using Facebook’s Ads program. 

Facebook and Facebook Ads let you highlight all the best parts about your business, like your free delivery service for example, and raise them like a flag for some of those 2.7 billion people to see. When you use it properly and judiciously, you’re bound to generate traffic and interest, and possibly new patients. Can’t think of any Facebook posts ideas for your pharmacy? Go look at what the big players like CVS and Walgreens are posting to get some Facebook marketing ideas.

If you still are stuck on Facebook post ideas for your pharmacy here are a few ideas:

You can promote and advertise through posts about what discounts you’re offering for your OTC products, the efficiency and speed of your prescription fulfillments, how convenient your location is for locals to get to and any other services you might be offering like a photo station.

 

2. Use Keywords In Your Google Ads To Rank High In Internet Search Results for Your Pharmacy Business

Another ad program you should take advantage of is Google. Google is the most popular internet search engine, and it comes with its own ad program that you can use to promote your pharmacy to all corners of the internet. 

The secret to getting people to see and click on your ads is to populate them with keywords that are relevant to your business. When you use keywords related to pharmacies that you think potential customers would search for on the internet, your ad will appear in their search results. For example, if your pharmacy is located in downtown Houston, TX, you would include the keyword “downtown Houston” in your ad. People searching for a pharmacy in that area are now more likely to see your advertisement. Also, a good web design  & great brand logo helps your pharmacy ranking higher on the search of those keywords

Google Ad for Houston Tx Pharmacy

Sounds simple, right? It is. Once you have the right keywords, you’ll increase website traffic as well as foot traffic into your pharmacy. Social Media + Google yields great marketing results if done effectively.

 

3. Use Facebook Messenger To Chat With Your Customers

An essential piece of growing your pharmacy business is community outreach. You need to be available to your customers. People will always have questions: when are you open, how long does it take to fill a prescription, do you have a particular product in stock… This is just a sampling of what potential and current customers will want to know. 

The best and easiest way to communicate directly with your customers is by using Facebook Messenger. It’s fast, you can connect it to your pharmacy Facebook account so you don’t have to log into it separately, and it’s easy for customers to use, as well. Most people who have the social media app already have Messenger downloaded. You can answer questions, and even send notifications to your followers about your current promotions. It’s the most effective way to keep in touch with your clientele and humanize your business.

 

4. Use Google Ads To Let People Know Where Your Pharmacy Is Located

Another great way to use Google Ads to promote your pharmacy is to include directions to your storefront within the ad. The customer can click on it and quickly access Google Maps which will give them step by step instructions for how to get to you from their current location. It’s fast, and it’s convenient for both you and your customers. The easier you make it for them to find you, the likelier they are to choose you for their pharmacy. 

Perhaps your pharmacy is next to a well-known landmark in your area. It would be nice to include this on the Google Ad for your pharmacy. Customers tend to visually remember places in their heads, so try to make it easy for them to find your pharmacy business from memory.

5. Provide Customers With Up To Date Hours And Locations Using Google Business

It’s absolutely essential that you create a Google Business page for your pharmacy. When people search for your pharmacy or the keywords you’ve highlighted on the internet, your Google Business page will come up as one of the top results. Here, you’ll fill out your hours of operation, location, services, and photos of your storefront and the inside, as well. You can also link to your website and Maps directions. 

This is your chance to entice Google search users to visit your website or store. A naked Google Business page will make people think you’re unprofessional, so make sure you include as much helpful information as possible! That way you’ll show search users why you are the best choice of pharmacy in their area. 

pharmacy near me google search

Oftentimes users will type in “pharmacy near me” or “compounding pharmacy”. You will want to make sure your Google Business page is updated every week with relevant information about your pharmacy. The more you keep your page updated and relevant the better chance you have at showing up when users type in those important keywords. Google Business page is an important aspect of marketing, especially for pharmacy social media marketing.

PHARMACY LIVE – Effective Solutions for all your Pharmacy Social Media Marketing Needs

pharmacylive-logo - digital marketing for pharmacies

Facebook and Google are highly lucrative social media platforms and will absolutely increase your website and storefront foot traffic. But navigating their ad programs can feel complicated and frustrating if you don’t know what you’re doing. For example, you might waste money on ads that don’t work because you’re using the wrong keywords. 

This is not an area of your business you want to fail. So why not call in a professional?

That’s us! PharmacyLive provides social media for pharmacies and pharmacy marketing ideas to independent pharmacies across the country. We know all the ins and out of Facebook and Google, such as how to promote your posts to people who live in your area, and which keywords and marketing strategies will bring you the best results. With our Technical expertise & knowledge in social media marketing, we can help you grow your pharmacy business.

Social media is an untapped resource that you can reap all the benefits from by using PharmacyLive. We make it easy and simple for you at every step of the way, so you can focus less on marketing the pharmacy and more on the other aspects of running the business.

Connect with us right now to learn more about our social media + Google services, as well as how we provide comprehensive social media marketing services for pharmacies.

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