Did you know Facebook is the largest social media platform with over 2.5 billion active monthly active users worldwide?
This social media platform has become a vital component of marketing strategy for several businesses, from small to big. While Facebook has connected people worldwide, Facebook ads have become a robust promotional tool for every business.
The Pew Research Centre’s Internet & American Life Project says that
72 percent of U.S. Internet users have gone online in the past year specifically for health-related information, and 77 percent of that group says their research started at Google, Bing, or another general search engine
After Google & Youtube, Facebook is the third-largest visited platform where people search for a query or product and share information.
Facebook ads directly market your pharmacy business to audiences that most likely will become new patients and helps you build a robust online network.
However, Facebook ads can become a reliable option for promoting special events as it helps to get the word about seasonal promotions to your target audience.
They are known for driving traffic to your pharmacy website and inspires patients to visit your pharmacy’s Facebook page.
With a wide range of audiences and unlimited opportunities to attract them, Facebook ads for pharmacies can efficiently grow your business online within less time.
But why should pharmacy marketers use Facebook Ads, and how can they grow their business with pharmacy Facebook ads.
Well, this guide has everything you need to know about amplifying your business using pharmacy Facebook Ads. But before delving into this, let’s look at some of the basic guidelines that you need to follow:
Things To Remember For Pharmacy Facebook Ads
Facebook ads are a lot more different than regular posts. Posts are created and shared with people worldwide, while Facebook ads are run to a pre-selected audience.
In Facebook ads, you’re restricted to:
- Promote the sale or use of tobacco products and related products.
- Sell or promote unsafe supplements, as determined by Facebook in their sole discretion.
- Ads that are designed to profit from pandemics (masks, gloves, hand sanitizer etc)
- Anything related to an online pharmacy (unless you can show accreditation).
You must follow these basic yet strict guidelines while creating an ad because your target audience will likely see it in their Facebook feeds as it does not post on the pharmacy’s Facebook feed.
However, before going live, your Facebook will undergo a review process where they examine the image, text, target, and location in your ads, in addition to the content on your ad’s landing page. If the landing page is not fully functional, does not match the product/service your ad promotes or does not fully comply with their advertising policies, your ad may not be accepted.
You need to enter all essential information like occupation, gender, age, and interests while creating an ad to reach patients interested in your business.
However, when it comes to pharmaceutical advertising, Facebook has some strict guidelines that you need to follow while running an ad campaign related to pharmacy.
5 Effective Tips To Win Your Pharmacy Facebook Ads Game
Here are five best tips that will help you win your pharmacy Facebook Ads game:
1. Stick to guidelines
2. Define your target audience
3. Add informative content with enticing images, track your results, and analyze
4. Add appealing call-to-action (CTA)
Let’s take a look at each of these 4 tips individually.
1. Stick to guidelines:
While creating Facebook Ads for pharmacy, make sure to follow all the guidelines, and failing to do this will result in your ad being rejected. However, you can alter and edit your ad and resubmit for approval.
2. Define your target audience
Define your target audience by focusing on the geographic area where you want to put the entire focus and demographics where your current patients fall into. Facebook Ads allows you to tweak your audience based on your ad performance and results.
Usually a good radius is 2-5 miles around your pharmacy address. Most independent pharmacies’ target audience is ages 50+ however it really depends on your services offered.
3. Add informative content with enticing images.
You must make sure that your content should be relevant to your business and must have a clear message. If you’re looking to get design 3. recommendations and technical requirements for Ads on Facebook, you can check out this Facebook guide to get better insights.
Images of the pharmacy or staff are always great to receive better engagement. Showing photos of recognizable buildings (pharmacy storefront) is good also.
4. Track your results and analyze
Only sticking to guidelines and posting ads to the target audience is not the only thing; you must track your results and analyze them. This will narro
5. Add appealing call-to-action
The last and primary thing for your ad campaign is to add a solid and appealing call-to-action that motivates viewers to navigate your website, call your pharmacy, stop by the pharmacy or just follow your Facebook page.
Reach Your Target Audience With Our Pharmacy Facebook Ads Services Today!
I know it hurts when your business is already on Facebook filled with potential patients and still not getting desired results but don’t worry, we can help you.
Our pharmacy social media marketing service is designed to include strategies to grow your current Facebook page and promote your pharmacy through organic posts, Facebook Ads and Google Ads.
We also create custom and organic content that will promote patient engagement. Our Pharmacy social media marketing is designed to get REAL RESULTS.
We promote a variety of calls to action, including Call Now, Send Message, Driving Directions, and more! Book a meeting now to learn more about our Facebook and social media services.
Our team manages your Facebook and Google pages, running ads and creating organic content for your pharmacy.
In addition to our social media + Google service, we include a custom pharmacy website design. All of our websites are professionally designed and maintained.
Our social media + Google marketing package is great for all types of pharmacy marketing needs. Talk to us today to get started.